In 1971 Le Rose Nominees Pty. Ltd. opened its first supermarket in Seaford, Victoria. Since that date, the Directors, Leo and Rose Blake, have purchased and on sold many stores culminating today into two formats.

Leo's Fine Food & Wine concentrates on gourmet and creative style foods, whilst also fulfilling the basic supermarket requirements. The future location of these sites will be in the inner suburban areas.

The Maxi Foods brand places an emphasis on product and price, marketing the brand mainly through handbill distribution in the outer suburban areas of Melbourne.

Today the company believes the successful future of food marketing will be conducted in a customer 'feel good’ environment, where they are happy to return to enjoy a pleasant shopping experience.

The philosophy of both banners is to:
(a) Ensure that all traditional grocery shelf prices are equal to or lower than the national chain stores.
(b) Provide an extensive range of Fresh Food departments, where by all preparation of products are maintained at store level
(c) Instill a high standard of presentation of all merchandise sold and build a reputation for cleanliness second to none in the industry
(d) Recognise the need for quality people to exercise these functions, whilst receiving individual job satisfaction.

The company's Head Office is situated at Level 1, 133 - 137 Burgundy Street, Heidelberg. Here there is also provision for meeting rooms, and is the location for staff training and the cooking school.

The name Le Max Group is a simplified means of incorporating both the Leo's Fine Food & Wine and Maxi Foods together for the combined negotiation with suppliers and the payment of accounts.

Leo's Fine Food & Wine stores are currently located at Heidelberg, Kew and Hartwell. Maxi Foods is located at Upper Ferntree Gully. The Le Max Group employs over 600 employees in full-time, part-time and casual positions.